Free Checklist — No Cost, No Catch
Is Your Google Ad Budget
Going to Waste?
Most small businesses are losing money on Google Ads right now — and have no idea where. Get the free checklist we use to audit every account we manage.
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No spam. Just the checklist, straight to your inbox.
Why This Matters
A few fixable mistakes are quietly draining your budget every day.
Google Ads can be one of the best lead generation tools a small business has — or one of the fastest ways to burn through a budget with nothing to show for it.
The difference usually comes down to a handful of fixable mistakes: wrong match types, missing negative keywords, ads running at the wrong times, landing pages that don't convert. None of them are complicated. Most business owners just don't know to look for them.
This checklist covers the 10 things we check on every Google Ads account we manage. Work through it yourself — or use it to figure out where to start.
What's Inside
10 things we check on every Google Ads account
01
Conversion tracking
Know exactly which clicks are turning into leads and sales.
02
Negative keyword list
Stop paying for clicks that will never buy from you.
03
Keyword match type audit
Broad match can drain your budget fast — here's what to use instead.
04
Landing page alignment
Your ad and your page need to say the same thing.
+ 6 more items inside the full checklist
Who's Behind This
We help small businesses grow — without the agency runaround.
JPC Marketing is a full-service digital marketing agency specializing in Google Ads, Facebook Ads, email marketing, and strategic marketing planning.
We work directly with business owners and managers — no account handoffs, no layers of junior staff. When you work with JPC, you're talking to the person who actually knows your account.
This checklist is the same one we run on every new client account we take on. We're sharing it free because a better-informed business owner makes for a better partnership.
Get the Free Checklist
Ready to stop guessing
and start growing?
Get your free Google Ads checklist now — no cost, no catch.
No spam. Just the checklist, straight to your inbox.
Questions? ads.manager@jpcmarketingsolutions.com